The LCPS Brand

LCPS Brand FAQs
Brand Guidelines at a Glance
Loudoun County Public Schools circular logo with four colored sections and white “LCPS” letters, surrounded by the school district name, “EST 1870,” and the tagline “Engage • Empower • Enrich

Loudoun County Public Schools launched a new logo during the School Board meeting on September 26, 2023. The logo reveals the LCPS commitment to “Engage. Empower. Enrich.” and puts the Division’s initials front and center. 

LCPS received 115 design submissions from every grade level. Student submissions were selected for use across the Division, and even informed the development of the new division logo.

The Division logo is no longer the county seal – it is now a current, timeless logo representing a clear vision. The new look builds upon the old by adding a new, contemporary feel relevant to today and for a bright future. The quadrant arrangement pays homage to the previous seal. 

I know this has been a long process for our community and I wish to thank the staff, students and community partners for participating in this rebranding process. Your ideas and feedback were essential and led to a new Division logo that represents and unifies our community and embodies our work to engage, empower and enrich our students and community through education.

Dr. Aaron Spence  

   Superintendent of Loudoun County Public Schools

For LCPS branding-specific questions, please contact the Department of Communications and Community Engagement .

Brand Guidelines at a Glance

Brand Guidelines at a Glance PDF

LCPS Logos

Primary

Loudoun County Public Schools circular logo with four colored sections and white “LCPS” letters, surrounded by the school district name, “EST 1870,” and the tagline “Engage • Empower • Enrich

Secondary

Horizontal Loudoun County Public Schools logo with circular LCPS emblem on the left, district name on the right, “EST 1870,” and the tagline “Engage • Empower • Enrich

The Secondary logo (stacked logo) is approved for use in professional email communications. It can also be used in situations where the primary logo does not fit within the space provided (i.e., website header).

Color Palette

Purple Navy circle #413E75

Purple Navy
#413E75

Balances a sense of creativity grounded in agility and opportunity.

Vibrant Red circle #F15961

Vibrant Red
#F15961

Embodies excellence and innovation. It pays homage to the red in the county seal.

Apricot circle #F9A975

Apricot
#F9A975

Represents knowledge and honors diversity and sense of community.

Airy Blue circle #00A6DB

Airy Blue
#00A6DB

Exemplifies the LCPS commitment to trust-building and all six values.

Fonts (General Use)

“General Use” fonts can be used in presentations, standard communications and email.

  • For presentations, one sans serif font may be paired with a serif font.

  • Do not use more than two fonts in a single presentation.

  • Presentation text size should be 18 points or greater.

Fonts on this webpage may display differently depending on the user’s device and available system fonts.

Sans Serif

Serif

*Fonts approved for use in professional email communications.
**Font approved for use on the website

Email Signatures

Email signatures must align with the information in Policy 7560.2-REG. Certain content is not permitted in an LCPS email signature, including but not limited to:

  • Personal quotes, phrases or slogans

  • Graphics, photos, emojis or background imagery

  • Copyrighted material

Images on this page are for reference only. Download high-resolution image files for use.
Image files, online backgrounds (for virtual meetings) and presentation templates can be downloaded from the LCPS Branding Toolkit (for employees only).

For LCPS branding-specific questions, please contact the Department of Communications and Community Engagement.

Brand FAQs