Loudoun County Public Schools Launches New Logo

Loudoun County Public Schools (LCPS) launched a new logo during the School Board meeting on Tuesday, September 26. The logo reveals the LCPS commitment to “Engage. Empower. Enrich.” and puts the Division’s initials front and center. 

LCPS received 115 design submissions from every grade level. Student submissions were selected for use across the Division, and even informed the development of the new division logo.


The Division logo is no longer the county seal – it is now a current, timeless logo representing a clear vision. The new look builds upon the old by adding a new, contemporary feel relevant to today and for a bright future. The quadrant arrangement pays homage to the previous seal. 

The new colors represent the following:

  • Vibrant Red: Embodies excellence and innovation. It pays homage to the red in the county seal.
  • Apricot: Represents knowledge and honors diversity and sense of community.
  • Airy Blue: Exemplifies the LCPS commitment to trust-building and all six values.
  • Purple Navy: Balances a sense of creativity grounded in agility and opportunity.

Dr. Aaron Spence said, “I know this has been a long process for our community and I wish to thank the staff, students and community partners for participating in this rebranding process. Your ideas and feedback were essential and led to a new Division logo that represents and unifies our community and embodies our work to engage, empower and enrich our students and community through education.”

The community will begin to see the colors, theme and logo across digital platforms, and staff will receive the logo for use this month. Community members and LCPS partners will find the new logo and corresponding use guidelines beginning on October 1. 

Published September 27, 2023