DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

The four components of the organization's Comprehensive Learning Program are that DECA integrates into classroom instruction, applies learning, connects to business, and promotes competition. DECA prepares the next generation to be academically prepared, community-oriented, professionally responsible, experienced leaders.

DECA is a student marketing organization that works as a basic component of Marketing Education programs that support and enhance school and work-based learning. The organization provides students with the proper skills, knowledge and experience to succeed in a global economy.