Saturday, May 18, 2024

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Degrees and Certifications:

Bachelor of Science in Commerce Master of Business Administration VDOE Certified in Marketing Education W!SE Financial Literacy Educator Certification

Mr. Jason Beyer

As a University of Virginia, McIntire School of Commerce grad (MIS/Finance) and University of Texas, McCombs School of Business MBA (Marketing/Consumer Insight) with 26 years of corporate marketing experience for some of the world’s largest brands and top advertisers, including Verizon, Coke, T-Mobile, P&G, Hilton, Capital One, Discover, Hyatt Hotels, and AT&T, I bring real-word marketing applications to my classes.  In terms of the marketing disciplines, I have experience in Marketing Management/Strategy, Marketing Research (focus groups, survey research), and Marketing Analytics (marketing mix models, segmentation, conjoint analysis, choice models, customer lifetime value).  

My personal career highlights include the following: 

I switched from corporate marketing to teaching Career and Technical Education (CTE) with a focus in marketing because I want to help develop the next generation of marketers and business leaders at the high school level.  I'm calling them, GenZillionaires.  I’m also very passionate about personal finance and feel this is a critical life skill that many students are missing.  I believe any student taking my classes can become a GenZillionaire in the future.