Owens, Briana (CTE) / Advanced Marketing

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Advanced Marketing Coop Syllabus

DESCRIPTION: This course offers training in pre-management level skills and is designed for the student who has a firm career interest in marketing. This course allows students to continue the arrangement of combining classroom instruction with supervised on-the-job training in a local marketing business. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Entrepreneurship is an integral part of this class. Students are expected to stay employed throughout the school year in a teacher-approved marketing related job. DECA, the student professional organization, is an integral part of this course.

MAIN TOPICS:

· Developing a career.

· Enhancing communication skills.

· Understanding economics.

· Developing human relations.

· Examining marketing and business.

· Developing marketing management skills.

· Analyzing operations needs.

· Managing marketing information.

· Developing product/service skills.

· Promoting products and services.

· Purchasing products and services.

· Selling products and services.

· Examining all aspects of industry.

Advanced Marketing Non Coop Sylabus

DESCRIPTION: This course offers training in pre-management level skills and is designed for the student who has a firm career interest in marketing. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Entrepreneurship is an integral part of this class. DECA, the student professional organization, is an integral part of this course.

MAIN TOPICS: Developing a career.