•  
    Marketing Coop Syllabus 
     

    DESCRIPTION: This course enables students to hold and succeed in an entry-level job in marketing. The course combines classroom instruction with supervised on-the job training in a local marketing business. In this year of the program, students concentrate on developing competencies needed by marketing workers in areas of human relations, communications, advertising, display, operations, sales, and product & service technology. Students are expected to stay employed throughout the school year in a teacher-approved marketing related job. DECA, the student professional organization, is an integral part of this course.

     

    MAIN TOPICS:

    ·         Developing a career.

    ·         Enhancing communication skills.

    ·         Understanding economics.

    ·         Developing human relations.

    ·         Examining marketing and business.

    ·         Examining distribution.

    ·         Examining financing.

    ·         Managing marketing information.

    ·         Pricing and promoting products.

    ·         Developing product/service planning skills.

    ·         Understanding risk management.

    ·         Selling products and services.

    ·         Examining all aspects of industry.

     

     Marketing Non Coop Syllabus 
     

    DESCRIPTION: In this year of the program, students concentrate on developing competencies needed by marketing workers in areas of human relations, communications, advertising, display, operations, sales, and product & service technology. DECA, the student professional organization, is an integral part of this course.

     

    MAIN TOPICS:

    ·         Developing a career.

    ·         Enhancing communication skills.

    ·         Understanding economics.

    ·         Developing human relations.

    ·         Examining marketing and business.

    ·         Examining distribution.

    ·         Examining financing.

    ·         Managing marketing information.

    ·         Pricing and promoting products.

    ·         Developing product/service planning skills.

    ·         Understanding risk management.

    ·         Selling products and services.

    ·         Examining all aspects of industry.

    9 Week Plan

    Below you will find the predicted outline of topics covered each class:

     
    Week(s) Subject: Assessments:
    1-2 Addressing Student Life
    Case Study
    Marketing Handbook 
    3-4 Communicating in the Workplace
    Charades
    Business Communication 
    5-7 Developing Professionalism in the Workplace
     Titans Corner
     Mystery Diner 
     8-9Examining Marketing and Business
     7 Functions poster
     Marketing Trends