All Marketing Education students may join DECA, an association of Marketing students that promotes leadership development, civic consciousness, social intelligence, and vocational understanding. DECA is organized on local, state, and national levels to provide incentives and recognition through activities, competitions, and even scholarship opportunities. DECA is co-curricular and is an integral part of each Marketing Education course.Introduction to Business & MarketingGrades: 9 - 11 Prerequisite: none Credit: 1This entry-level course is offered for all students and recommended as an introduction to the career preparation program in Business & Marketing Education. Students explore the role of business and marketing in the free enterprise system and the global economy and apply decision-making skills as consumers, employees, and citizens. Communication and interpersonal skills are developed through various activities.Sports, Entertainment, and Recreation MarketingGrades: 10 - 12 Recommended: Introduction to Business & Marketing Credit: 1Sports, Entertainment, & Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores the following areas: an orientation and understanding of the sports, entertainment, and recreation industry; strategic planning; product licensing; dealing with agents and personal managers; examination of concessions and on-site merchandising; market analysis; investigating safety and security procedures; event marketing and execution; and the production of a culminating event and the analysis of the event. DECA is an integral part of this course.Marketing Co-OpGrades: 11 - 12 Prerequisite: conference with instructor Recommended: Intro to Business/Marketing Credits: 2Marketing Non-Co-OpGrades: 10 - 12 Prerequisite: conference with instructor Recommended: Intro to Business/Marketing Credits: 1Providing instruction that enables students to hold and succeed in an entry-level job in marketing, the course combines classroom instruction with supervised on-the-job training in a local marketing business. In this year of the program, students concentrate on developing competencies needed by marketing workers in the areas of human relations, communications, advertising, display, operations, sales, and product and service technology. The student is provided with a variety of learning methods including practical activities, simulations, computer activities, guest speakers, and role-playing. Co-op students are expected to stay employed throughout the school year in a teacher-approved, marketing-related job. DECA is an integral part of this course.Advanced Marketing Co-OpGrades: 12 Prerequisite: Marketing Co-Op or Non-Co-Op Credits: 2Advanced Marketing Non-Co-OpGrades: 11 - 12 Prerequisite: Marketing Co-Op or Non-Co-Op Credits: 1Offering training in pre-management level skills and designed for the student who has a firm career interest in marketing, this course allows students to continue the arrangement of combining classroom instruction with supervised on-the-job training in a local marketing business. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Students practice and reinforce skills by managing sales and business operations in the school store, the on-site learning laboratory for the marketing education program. Co-op students are expected to stay employed throughout the school year in a teacher-approved marketing-related job. DECA is an integral part of this course.Teacher Suggested Sequences for Marketing Education electives are provided below:
For creative, business-minded students interested in sports, entertainment (publicity) or recreation (events/hospitality/tourism) management...
For creative, business-minded students interested in fashion or retail buying or merchandising...
Intro to Bus. & Mktg.
Intro to Bus. & Mktg.
Fashion / Housing
Adv. Marketing Co-op
Adv. Marketing Co-op