• Design Challenge to Create Graphics for Loudoun County Public Schools

    Thank you to the 115 LCPS students who participated in the 2023 Design Challenge, submitting new and differentiated graphic representations that provide a positive perception of LCPS. 

    Staff presented a Challenge update during the June 13, 2023 School Board meeting. Four students were recognized; one (1) student submission was selected as the cover of Division guidebooks and resource guides, and three (3) students whose submissions were selected for reference and inspiration for possible future Division branding. The full presentation is accessible in Board Docs.

    Overall, the 2023 LCPS Design Challenge results include:

    • One (1) submission selected as the cover of Division guidebooks and resource guides;
    • Two (2) submissions selected for use on collateral materials (SWAG);
    • Six (6) submissions selected for a notecard package;
    • Five (5) submissions selected for display throughout the Division; and
    • Three (3) submissions selected for reference and inspiration for possible future Division branding.

  • Students, submit your artwork for consideration  

    Loudoun County Public Schools (LCPS), Virginia’s third-largest school division, is a welcoming, safe, affirming and academically rigorous public-school division serving more than 82,000 students across almost a hundred schools. Over 13,000 LCPS employees engage in a student-centered approach that produces graduation rates of nearly 100%. The division’s workplace excellence is recognized by Forbes’ list of America’s Best-in-State Employers.


    LCPS is a 150-year-old brand, represented visually with an adaptation of the Loudoun County seal, or design. LCPS is looking for new graphics and artwork to help represent the organization. Artwork may be used across Division and its buildings for display, chosen to inform the development of a new logo design, be used on the LCPS website, social media sites, business cards, letterhead, digital communications, posters, promotional materials, or anywhere else LCPS chooses.

    This Design Challenge (the Challenge) will engage students to create new and differentiated graphic representations that provide a positive perception about LCPS. 

    Student’s may submit artwork or individual graphics. Artwork and graphic designs may be conceptual or literal. Submissions should visually represent the values included in the Challenge Guidelines and be submitted according to contest rules and specifications. They should not be made of clip art, incorporate other’s designs, or copy any other school systems’ graphics.

    • Challenge Window: March 29 - April 29 

    • Design Review: May 1 - May 26

    • Selected Challenge Designers Notified: June 1-2 

    • Selected Designs recognized at a School Board Meeting: Either June 13 or June 27

    This document describes the official requirements and rules of the Design Challenge. By entering, participants agree to be bound by these challenge rules. Violating any rule or not following instructions may eliminate participants’ eligibility. LCPS has the right to disqualify any entrant at any time at its sole discretion. See the Official Rules for more details.


    1. The contest is open to currently enrolled LCPS students only.
    2. The contest is not open to immediate family members of School Board members or LCPS Senior Staff
    3. Student designers are permitted to work in groups; however, only one (1) design may be submitted per group.


    Submit entries electronically to LCPS via Challenge Form 2023. Submissions must include the full name(s) of the person(s) who designed the design, name of school they attend, parent/guardian’s name, parent/guardian’s permission, email address, postal address and telephone number, and must include a signed waiver. Information regarding the Contest can be found at www.lcps.org/designcontest. Email questions to: designcontest@lcps.org. (Entries will not be accepted at this email address.) 


    • All submitted work must be the original work of the entrant(s) and must not include, be based on, or derived from any pre-existing or third-party designs, clip art, trademarks, or copyrighted images.

    • LCPS reserves the right to cancel or modify this challenge if intellectual property violations, or technical failure of the Contest is determined at any time by LCPS, including after the competition entry submission window has closed.

    Challenge Guidelines

    • The purpose of this challenge is to highlight student Artwork and Designs (the Design) from across LCPS and may inform details of a potential new graphic to represent LCPS.

    • Challenge submissions (the Design) should reflect the mission and vision of LCPS, as well as the ONE LCPS Strategic Plan. This includes promoting the general welfare of LCPS students, staff, and community, encouraging the highest standards. 

    • The Design should be accompanied by a 250 word or less description of what the imagery represents or references and why it represents Loudoun County Public Schools. 

    • The Design should incorporate the LCPS name (abbreviated or spelled out).

    • The Design may include the words Engage Empower Enrich, but does not have to.

    • The Design does not have to include any words or images from the current design.

    • The Design must be appropriate for a professional business setting.

    • The Design must be submitted in JPEG or PNG format with a minimum file size of 2 MB not exceeding 10.854 MB. Other file types will not be considered during judging. Color must be CMYK, though the design may also be produced in black and white.

    • The Design must be easy to use, handle, resize, and manipulate for all reproduction purposes. It should be visually appealing on both small (as small as 2 cm x 2 cm) and large scales.

    • All types should be large enough to be legible in smaller formats, such as on letterhead, for mugs or on other merchandise. 

    • Try to limit fonts to reader-friendly, ADA compliant typefaces (Example:  Times New Roman, Verdana, Arial, Tahoma, Helvetica and Calibri). Standard fonts such as these are easy to read and render correctly in both Mac and Windows platforms.

    • Check the Hate on Display™ Hate Symbols Database to make sure symbols and icons used are not connected with or used to represent any type of hate group or related movements.

    • The design should represent the following values:

      • Community. LCPS is a genuine community of administrators, teachers, and parents aligned in how they see their students and the environment they want to create.

      • Diversity. LCPS’ demographics reflect society’s broader trends and character, a strength the division can leverage in daily studies and personal growth.

      • Excellence. The entire LCPS ecosystem sets high standards for itself and expects its students to perform at their best personal levels.

      • Innovation. LCPS’ teachers are experts in their fields, drawing on research from around the world and the best-fitting technology to create new ways of learning that enhance understanding.

      •  Opportunity. LCPS can leverage a unique fusion of National Capital Area resources (governance, policy and prosperity) for its students via internships, scholarships, and knowledge sharing.

      • Agility. LCPS’ professionals are proud of their ability to leverage practical insights to continually refine the educational experience for students.

    Values were determined through stakeholder participation (community, teachers, principals, staff and students) in branding listening sessions, during which six themes, or values, were identified central to the mission and identity of LCPS. 

    Intellectual Property

    • Entrants affirm their submissions are their own original work, have not been copied from others or from previous designs, including their own, and do not violate the intellectual property rights of any other person or entity.

    • Submissions become the sole property of LCPS and may be used for any LCPS purposes, including, but not limited to, display on websites, business cards, letterhead, posters, other materials as well as buildings, facilities, equipment and in videos as well as all other uses.

    • LCPS shall have the right to adapt, edit, modify, or otherwise use the winning submission in part or in its entirety in whatever manner it deems appropriate.

    • LCPS reserves the right to choose not to use the submission as described in these contest guidelines.

    • LCPS reserves the right to modify, edit, adapt or use any original designs or parts thereof together.

    • LCPS reserves the right to use any other submission for promotional purposes in the future.

    • LCPS reserves the right to manipulate, edit or alter any design(s) chosen without limitation.


    Selected Designs will be determined by the Design Challenge Panel.  The Panel decision will be final and no further correspondence shall be entered into.

    • Selected Designs will be determined based on the following criteria:

      • Design, presentation

      • Font and color choices

      • Versatility and adaptability

      • Uniqueness and creativity

      • Representation of the timeless values, vision and mission of LCPS

      • Completeness of supporting documents and materials

    • Entries will be assessed on their visual appeal, adherence to the concept prompting the contest, quality of design, and ease of reproduction for the purposes stated above.

    • Notifications will be made via email and announced on the LCPS Website.

    • Creators whose designs are selected for use will be recognized at a school board meeting and featured on the LCPS website and/or social media. 

    • Artwork selected for building or gallery display will include an attribution. 

    • Designs may be featured in other promotional materials with or without an attribution.


    • LCPS is not responsible for lost, late, misdirected, incomplete, illegible or otherwise unusable entries, including entries that are lost or unusable due to computer, internet, or electronic problems.

    • LCPS reserves the right to cancel or modify the Challenge at any time, including after the submission window has closed.

    • LCPS is not liable, for the purpose of selection notification, in the event the entrant has provided incorrect, outdated, or otherwise invalid contact information.

    • The Challenge is open from 12:01 a.m. March 29, 2023 ET and closes at 11:59 p.m. April 29, 2023, ET 11:59 p.m. Late submissions will not be considered. The Design Challenge Panel will select the designs. The selected design entrants will be selected and notified on or around Jun 1-2, 2023.

    • No more than one submission per person is allowed. 

    • There is no fee to enter the Challenge.


    Creating Opportunities for Every Child to Thrive
    As one of the fastest growing and most agile divisions in the nation, LCPS is taking the lead on redefining what public school can mean. LCPS sees, respects, and elevates the uniqueness of each student. The division fosters a safe, welcoming, affirming and rigorous learning experience that reflects the best values of our community and the hopes of its families. Its resources and programs give students a choice of pathways to find their place in the world. 

    Teachers know each student and family by name; halls reflect our community pride; and employees are united in making sure each student entrusted to us is engaged, empowered, and ready for the future. This student-centered environment is rich in diversity and energy; focuses on the whole student; and invites parents and community partners to collaborate on their student’s journey.

    Vision and Mission 

    Working together as One LCPS, we place students at the center of our work, helping every student pursue and reach their full potential and empowering them to make meaningful contributions to the world. 

    ONE LCPS: 2027 Strategic Plan for Excellence

    Profile of a Graduate

    2022-2023 Fact Sheet




    Needs Improvement











    Appearance memorable. Use of space, color, visual hierarchy, form & clarity

    Project lacks text or graphics, is disorganized and/or has little white space. There is no unity or consistency among text and graphic elements.

    Overall graphic balance and organization of the design is acceptable.

    Design may lack or have too much white space. There is little unity between text and graphic elements.

    Overall graphic balance and organization of the design is good. Text and graphic elements are arranged but lack adequate white space causing them to appear cluttered.

    Design is pleasing. Layout is simple and clean. Text and graphics are arranged to create a clear and memorable balanced design. Makes excellent use of white space.


    Font Choices

    Uses limited number of fonts. Do fonts pair well? Legible? ADA compliant? Text hierarchy present?

    There are multiple fonts. Fonts may or may not pair well and/or are illegible. No apparent text hierarchy is present.

    The design may use multiple fonts. Fonts may or may not pair well and/or are illegible. No apparent text hierarchy is present.

    The choice of fonts is limited. Fonts may or may not pair well or are illegible. Text hierarchy is visible.

    The choice of fonts is limited and pairs well. The design is clear and legible. Text hierarchy is present and is used appropriately.


    Color Choices

    Are colors harmonious/complementary? Do colors pass the ADA contrast checker for legibility?

    Do colors render well in black and white?

    The design does not show an understanding of color principles and colors severely distract from overall aesthetic. Colors do not render well in grayscale and/or black and white, and do not pass the ADA contrast checker.

    The design shows a basic level of understanding of color principles. Colors presented are not complementary and distract from the overall aesthetic. Design may or may not render well in grayscale and/or black and white.

    The design adequately demonstrates an understanding of color principles. Design may or may not render well in grayscale and/or black & white.

    Design effectively demonstrates an exceptional understanding of color theory. Design renders well in grayscale, as well as black and white.







Last Modified on September 26, 2023