• Intro To Business & Marketing

    Q1, 2018-2019

     

     

    Date

    Unit/Competencies/Seed

    Agenda

    Week One

    Day 1

    8/23

    8/24

    Addressing student life

     

    33 Identify safety issues and procedures complying with acceptable use

     

    SEED:

    1)Think about your performance as a student. How do you know if you are doing well?

    2) How are students ranked compared to their peers?

    Course Info / Syllabus / acceptable use

          -distribute

    Ice Breaker/Name Game

     

    Week Two

    Day 2

    8/27

    8/28

    Unit: WPRS- Personal Qualities and People Skills

     

    3 Demonstrate teamwork skills

    10 Demonstrate critical thinking and problem solving skills

     

    SEED:

    1)Discuss one thing you found significant in the “Did you Know?” video.

    2) What is the relationship between marketing and the movies

    Puzzle Syllabus review

    Case Study: What is Marketing with Movie cards

    YouTube: Did You Know 2018? – Discuss “Why Study Business /Mktg?”

     

    Day 3

    8/29

    8/30

    Addressing Student Life

     

    30 Identify the purposes and goals of a student organization

    31 Explain the benefits and responsibilities of membership in the student organizations as a student

     

    SEED:

    1)     What are the advantages to be in DECA?

    2)     What is it important to know what is on the VA DECA webpage?

    What is DECA?

    -PPT and notes

    -Video

    -Testimonials

    -Selecting your event

    Day 4

    8/31

    9/4

    Addressing Student Life

     

    32 Demonstrate leadership skills through participation in student organization activities

     

    SEED:

    1)     Why would it benefit you to join DECA?

    2)     Would you recommend DECA to a friend? Why or Why not?

    Binders due

    Collect DECA membership forms/money

    DECA Scavenger Hunt

    DECA Competitive events

    Introduce RAM JAM review questions

    Week Three

    Day 5

    9/5

    9/6

    Addressing Student Life

     

    32 Demonstrate leadership skills through participation in student organization activities 

    DECA competitive events PPT

    Select Event

    Social Media Role Play

     

     

     

    Day 6

    9/7

    9/10

     

    Countywide required assessment #1

      

    Introduction to Business and Marketing

    Diagnostic

     

     

    Day 7

    9/11

    9/12

     

    Exploring the Core Concepts of Business and Marketing

     

    51 Explain the marketing concept

    53 Define target market

    55 Explain how market segmentation is used to identify a target market

    57 describe the elements of the marketing mix

     

    SEED:

    1)     How does market segmentation influence a company’s marketing decisions?

    2)     Explain what it means to be mutually exclusive.

     

    What is Marketing?

    -PPT and Notes

    Market Segmentation

    -PPT and Notes

    -segmentation WS

     

     

    Week Four

    Day 8

    9/13

    9/14

     

    Exploring the Core Concepts of Business and Marketing

     

    52 Describe the marketing functions and their importance

     

    SEED:

    1) Do you agree that the marketing functions are interrelated?

    2) Give an example of mutually exclusive

     

    Marketing Functions

    -PPT and Foldable

    -Name That function WS

     

     

     

     

    Day 9

    9/17

    9/18

     

    Exploring the Core Concepts of Business and Marketing

     

    51 Explain the marketing concept

    52 Describe the marketing functions and their importance

    53 Define target market

    55 Explain how market segmentation is used to identify a target market

    57 describe the elements of the marketing mix

     

    SEED:

    1)     What makes a good superhero?

    2)     Explain how the target market will help determine the superhero you create?

     

    Marketing a Superhero Project

     

     

     

     

     

     

     

     

     

    Day 10

    9/19

    9/20

     

    Exploring the Core Concepts of Business and Marketing

     

    58 Describe the steps of the selling

     

    SEED:

    1)     What is the most important step of the sale and why?

    2)     What are the four ways to learn about your product?

    Steps of the Selling Process

    -PPT and Notes

    -Sell me a car project

     

     

     

    Week Five

    Day 11

    9/21

    9/24

    Exploring the Core Concepts of Business and Marketing

     

    58 Describe the steps of the selling process

     

    SEED:

    1)Why did you select that brand of car?

    2) Name one thing you didn’t know about your brand of car.

     

    Sell me a car project

     

     

     

    Day 12

    9/25

    9/26

     

    Exploring the Core Concepts of Business and Marketing

     

    58 Describe the steps of the selling

     

    SEED:

    1)  Why is it important to practice your presentation?

    2) Describe what it means to grad the audience’s attention.

     

    Sales Presentations on Cars project

     

     

     

    Day 13

    9/27

    9/28

    Developing Employability Skills

     

    89 Assess personal interests, aptitudes, and abilities

    90 Explore careers in business and marketing

    91 Identify sources of employment information

     

    SEED:

    1) Name the 3 top careers based on your assessment

    2) Do you agree or disagree with your findings?

     

    Employability skills

    -PPT and Notes

    -Personal Assessment (online-Virginia)

    Day

    14

    10/1

    10/2

    Developing Employability Skills

     

    92 Prepare a resume

     

    SEED:

    1)     Why is it important to spell check your resume?

    2)     Describe two skills you have.

     

    Resume

    -PPT

    -Resume WS

    Day

    15

    10/3

    10/4

    Developing Employability Skills

     

    93 Write a letter of application

     

    SEED:

    1) Identify the purpose of a cover letter

    2) Why is a cover letter important?

    Cover Letter

    -PPT

    -Cover letter WS

    Day

    16

    10/5

    10/9

    Developing Employability Skills

     

    94 Complete an employment application

     

    SEED:

    1)     Why is it important to write neatly on an employment application?

    2)     Explain the why your contact information on the cover letter should match your resume.

    Job Application

    -PPT

    -Complete a job application

    Day

    17

    10/10

    10/11

     

    PSAT’s 10/10-no 1-2 classes

    TBD

    Day 18

    10/12

    10/15

    Developing Employability Skills

     

    95 Identify the steps involved in a successful job interview

     

    SEED:

    1)     Identify your 2 strengths and weaknesses

    2)     What would you recommend saying when asked tell me a little about yourself

    Job Interview

    -PPT and notes

    -Job interview questions

    Day

    19

    10/16

    10/17

    Developing Employability Skills

     

    96 Participate in a mock job interview

     

    SEED:

    1)     Why do you think that first impressions matter?

    2)     What is the purpose of the interview?

     

    Mock Job Interview

    Others watch Job or No Job when not interviewing (+WS)

    Day

    20

    10/18

    10/19

     

    Understanding the role of Economics in a Global Economy

     

    34 Identify the difference between needs and wants

    35 Explain the three basic economic questions answered by any economy

    36 Distinguish among the factors of production

    37 Explain the relevance of scarcity to economics

    38 Describe the decision-making process

     

    SEED:

    1)List three examples of ‘wants’ and three examples of ‘needs’ that a high school student may have.

    2)What drives our economy – how do businesses know what to produce?

     

    Bell Ringer: List 3 – 5 things you want for your birthday this year.

    ** Set Induction for Economics??

    Economic Decisions

    -        PowerPoint & Notes

    -        WS: Factors of Production

    -        WS: Decision-making Process

     

     

     

    Day

    21

    10/23

    10/24

     

    Understanding the role of Economics in a Global Economy

     

    34 Identify the difference between needs and wants

    35 Explain the three basic economic questions answered by any economy

    36 Distinguish among the factors of production

    37 Explain the relevance of scarcity to economics

    38 Describe the decision-making process

     

    SEED:

    1)List three examples of ‘wants’ and three examples of ‘needs’ that a high school student may have.

    2)What drives our economy – how do businesses know what to produce?

     

     

    Modern Family Economics project

     

     

    .

    Week Six

    Day 22

    10/25

    10/26

     

    Understanding the role of Economics in a Global Economy

     

    34 Identify the difference between needs and wants

    35 Explain the three basic economic questions answered by any economy

    36 Distinguish among the factors of production

    37 Explain the relevance of scarcity to economics

    38 Describe the decision-making process

     

    SEED:

    1)List three examples of ‘wants’ and three examples of ‘needs’ that a high school student may have.

    2)What drives our economy – how do businesses know what to produce? 

    Present Modern Family Economics project

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

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    Day 23

    10/29

    10/30

     

    Understanding the role of Economics in a Global Economy

     

    39 Identify characteristics of free enterprise

    42 Compare the American economic system to other economic systems

     

    SEED:

    1) Consider how different countries are organized and managed. List 2 – 3 ways countries might differ from others.

    2) Why is there ‘no such thing’ as a pure economic system? Explain your answer.

    Economic Systems

    -        PowerPoint & Notes

    -        WS: World Factbook **computers**

    Exit: Compare / contrast the three types of economic systems

     

     

     

    Day 24

    10/31

    11/1

    Understanding the role of Economics in a Global Economy

     

    40 Explain supply, Law of supply, demand, Law of demand, and equilibrium

    41 Describe the impact of supply and demand on a free enterprise system

     

    SEED:

    1) Explain the difference between supply and demand

    2) How will graphing help you understand the law of supply and demand?

    BRO Time:

    Daily Quiz

    Supply & Demand

    -        PowerPoint / Notes

    -        WS: M&Ms Activity

    -        WS: Practice Graphing

     

    Day 25

     

     

    11/2

     

     

    Understanding the role of Economics in a Global Economy

     

    40 Explain supply, Law of supply, demand, Law of demand, and equilibrium

    41 Describe the impact of supply and demand on a free enterprise system

     

    SEED:

    1) What product does Monster’s Inc. produce?

    2) Apply the four factors of product to the scream processing factory

     

    Monster, Inc. Movie + Worksheet

     

     

     

    WPRS PRETEST??? Need date

    QTR 1 OR 2?

     

     

    Q2 DECA

    • DECA DLC (November 10)
    • National Entrepreneurship Week (November 12-16)
    • DECA Toy Project (November/December)
    • CAPS game (December 11)
    • NYC trip ( December 6)