•     Sports and Entertainment Marketing
    Student Competency Record
    1 Demonstrate creativity and innovation.
    2 Demonstrate critical thinking and problem  solving.
    3 Demonstrate initiative and self-direction.
    4 Demonstrate integrity.
    5 Demonstrate work ethic.
    6 Demonstrate conflict-resolution skills.
    7 Demonstrate listening and speaking skills.
    8 Demonstrate respect for diversity.
    9 Demonstrate customer service skills.
    10 Collaborate with team members.
    11 Demonstrate big-picture thinking.
    12 Demonstrate career- and life-management skills.
    13 Demonstrate continuous learning and adaptability.
    14 Manage time and resources.
    15 Demonstrate information-literacy skills.
    16 Demonstrate an understanding of information security.
    17 Maintain working knowledge of current information-technology (IT) systems.
    18 Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
    19 Apply mathematical skills to job-specific tasks.
    20 Demonstrate professionalism.
    21 Demonstrate reading and writing skills.
    22 Demonstrate workplace safety.
    23 Examine aspects of planning within an industry/organization.
    24 Examine aspects of management within an industry/organization.
    25 Examine aspects of financial responsibility within an industry/organization.
    26 Examine technical and production skills required of workers within an industry/organization.
    27 Examine principles of technology that underlie an industry/organization.
    28 Examine labor issues related to an industry/organization.
    29 Examine community issues related to an industry/organization.
    30 Examine health, safety, and environmental issues related to an industry/organization.
    31 Identify the purposes and goals of the student organization.
    32 Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult. 
    33 Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects. 
    34 Identify Internet safety issues and procedures for complying with acceptable use standards. 
    35 Identify the types of work-based learning (WBL) opportunities.
    36 Reflect on lessons learned during the WBL experience.
    37 Explore career opportunities related to the WBL experience.
    38 Participate in a WBL experience, when appropriate.
    39 Explain the importance and impact of the sports and entertainment industries (e.g., commerce, society, quality of life, what's important to student, careers).
    40 Describe the importance of the past, present, and future of SE industries.
    41 Explain hospitality as it relates to the SE industries.
    42 Analyze trends and innovations in SE. 
    43 Explain marketing as it relates to the SE industries. 
    44 Identify the components (the Ps) of the marketing mix as they relate to SE marketing. 
    45 Describe the marketing concept of the SE industries.
    46 Explain the concept of target marketing. 
    47 Describe the marketing functions. 
    48 Identify types of communication used in SE industries. 
    49 Identify the role of communication in effective work relationships. 
    50 Develop presentation skills as a form of business communication.
    51 Identify ethical and unethical business practices.
    52 Explain the importance of customer service as it relates to the SE industries. 
    53 Compare various types of customer service.
    54 Respond to inquiries and suggestions from customers, coworkers, and supervisors.
    55 Translate technical language into commonly understood language.
    56 Explain company policy to a customer.
    57 Communicate a customer-service suggestion to a supervisor.
    58 Describe procedures for handling a customer's complaint.
    59 Handle different types of customers.
    60 Demonstrate handling an internal customer.
    61 Explain the role of constructive criticism.
    62 Demonstrate customer-service techniques.
    63 Describe methods used to encourage customer retention.
    64 Define branding in the SE fields.
    65 Explain the concept of branding as it relates to SE marketing.
    66 Explain the types of product licensing and brand protection.
    67 Explain the concept and reasons for rebranding.
    68 Explain SE product, SE service, and product planning.
    69 Explain product life cycle.
    70 Describe the role of market research.
    71 Explain the role of product positioning. 
    72 Describe the impact of uncontrollable factors on SER product development.
    73 Explain pricing and the factors that affect pricing decisions. 
    74 Identify pricing strategies as they relate to the SE industries.
    75 Explain business as it relates to the SE industries.
    76 Compare the types of business ownership and their roles in the SE industries. 
    77 Explain distribution and how it relates to SE industries.
    78 Identify distribution channels as they relate to the SE industries.
    79 Identify strategies for distributing SE services.
    80 Explain facilities management as it relates to SE industries. 
    81 Explain on-site merchandising and concessions as they relate to SE facilities. 
    82 Identify online merchandise methods as they relate to SE industries.
    83 Explain promotion and promotional mix. 
    84 Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the SE industries. 
    85 Determine methods of communication used in SE promotion.
    86 Describe the elements of an advertisement. 
    87 Explain the types of selling and why they are important in SE Industries.
    88 Explain merchandising (on-site and supplemental) as it relates to the SE industries.
    89 Explain the concept of bundling products/services. 
    90 Explain the steps of personal selling.
    91 Explain the importance of customer service as it relates to the SER industries. 
    92 Explain advertising as related to SE industries. 
    93 Identify goals of advertising and methods of evaluating an advertisements success.
    94 Define the current electronic marketing tools and devices. 
    95 Identify methods for attracting customers and establishing/maintaining customer relationships.
    96 Identify target markets preferred devices for various electronic marketing tools.
    97 Compare and contrast traditional marketing and social media marketing.
    98 Identify the pros and cons of social media. 
    99 Explain public relations as related to SE industries. 
    100 Describe public relations tools. 
    101 Explain the internal and external aspects of public relations. 
    102 Analyze the effects of negative media occurrences.
    103 Explain the advantages and disadvantages of using various forms of sales promotion in the SE industries.
    104 Describe the elements of an SE sales promotion campaign.
    105 Explain sponsorship/partnership as it relates to the SE industries.
    106 Explain the reasons for a company or organization to use sponsorships. 
    107 Identify legal restrictions placed on endorsements and sponsorships.
    108 Explain advantages and disadvantages of endorsements. 
    109 Identify current trends in sponsorship within the SE industries.
    110 Explain the difference between sponsorships and endorsements.
    111 Describe the components and exchanges of an event triangle.
    112 Explain the effects media broadcasting may have on the decision making of a sponsor.
    113 Explain economics and its relation to the SE industries.
    114 Explain how the phases in the business cycle affect the SE industries. 
    115 Explain the concept of supply and demand as it relates to the SE industries. 
    116 Explain competition as it relates to the SE industries.
    117 Explain the components of the marketing plan. 
    118 Describe the importance of research in developing a marketing plan.
    119 Describe the importance of analyzing the market plan to determine return on investment.
    120 Identify the components of a SWOT analysis. 
    121 Identify occupations within each SE industry. 
    122 Identify personal skills and interests. 
    123 Identify resources for job search.
    124 Develop a resume and application/cover letter. 
    125 Complete a job application form in traditional paper format, or online. 
    126 Describe the job interview process and techniques for follow-up. 
    127 Participate in a mock interview or an informational interview with a local employer.
Last Modified on August 17, 2019