Sports and Entertainment Marketing
COURSE TITLE: Sports and Entertainment Marketing
PROGRAM: Marketing Education (M)
PREREQUISITE(S): Introduction to Business & Marketing recommended
DESCRIPTION: Sports, Entertainment, & Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores the following areas: an orientation and understanding of the sports, entertainment, and recreation industry; strategic planning; product licensing; dealing with agents and personal managers; examination of concessions and on-site merchandising; market analysis; investigating safety and security procedures; event marketing and execution; and the production of a culminating event and the analysis of the event. DECA is an integral part of this course.
Distributive Education Clubs of America (DECA)
9303 / Workplace Readiness Skills
Hospitality and Tourism
This course provides 1 elective credit(s) for the Standard or Advanced Diploma.
This course does not have a lab fee.