• Sports and Entertainment Marketing 
    2019-2020
     
     

    COURSE TITLE: Sports and Entertainment Marketing

    PROGRAM: Marketing Education (M)

    PREREQUISITE(S): Introduction to Business & Marketing recommended

    DESCRIPTION: Sports, Entertainment, & Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores the following areas: an orientation and understanding of the sports, entertainment, and recreation industry; strategic planning; product licensing; dealing with agents and personal managers; examination of concessions and on-site merchandising; market analysis; investigating safety and security procedures; event marketing and execution; and the production of a culminating event and the analysis of the event. DECA is an integral part of this course.

    COURSE COMPETENCIES:
    http://www.cteresource.org/verso/courses/8175/sports-and-entertainment-marketing-formerly-sports-entertainment-and-recreation-marketing-tasklist

    STUDENT ORGANIZATION:
    Distributive Education Clubs of America (DECA)

    CERTIFICATION(S):
    ? 9303 / Workplace Readiness Skills

    CAREER CLUSTER(S):
    Hospitality and Tourism

    CREDIT(S):
    This course provides 1 elective credit(s) for the Standard or Advanced Diploma.

    LAB FEE(S):
    This course does not have a lab fee.

Last Modified on August 17, 2019